Okay, so you’ve started a newsletter for your brand. Or, at least, you’re thinking about starting one. That’s great. Everyone loves newsletters. Right? Right. In fact, in an article over on WIRED, Oliver Franklin-Wallis recently called them “the next (and only) hope to save the media.” And, while we realise that may sound extreme, it has … Will anyone even read my newsletter?
Black Friday is one of the most important dates in the retail calendar. With shoppers prepped and primed, ready to spend their money and get ahead of their Christmas shopping, it’s a great opportunity to make the most of the occasion and offer a discount or special offer to your customers. The downside is that … Top tips for nailing your Black Friday marketing campaign
The homepage of your website is a bit like a shop window. It’s often the first introduction a visitor will have to your business, so it’s important to ensure it’s a true reflection of your brand. The critical elements of all well-designed homepages In order to make an excellent first impression on your visitors and … 5 critical elements of a well-designed homepage – and how to know when yours needs an update
New week. Every day is the s.a.m.e… Nothing to look forward to. What are we all doing here, what is our purpose? Who knows. We have some pretty things that might help cheer you up. This week, we’re looking at digital inspiration in particular. Eyeing up what some other agencies & super talented freelancers are … Creative Inspiration Weekly – #4
Should you hire an in-house design and marketing team, or would an agency be better for your business? This is the inevitable question that pops up time and time again when growing a company. Spoiler alert – before we delve into some of the advantages and disadvantages of both, there really isn’t a right or … The battle of designers: is in-house or agency right for your business?
We know that newsletters are king. In fact, in an article over on WIRED, Oliver Franklin-Wallis once called them “the next (and only) hope to save the media.” But with the average open-rate sitting at under 17%, how do you make sure people will actually want to read yours? Well, there are no guarantees in … How to write an email newsletter people actually want to read
Can we agree on something? Design is important. The way we make people feel is important. If you don’t agree with those statements, it’s probably best you stop reading any further. Second point… What is the difference between B2C customers and B2B customers (your customers)? Is it: a) Nothing. b) Nothing c) Nothing Yes, you … Stop boring your customers, why the term B2B should be banned from design discussions.
Everyone loves a Christmas marketing campaign – whether it’s a million-pound TV advert, a big influencer partnership, or just some festive social media content – there’s hundreds of ways to sprinkle some seasonal joy over your marketing at this time of year. While a well-executed Christmas campaign could make a huge difference to your sales … The Grinch who ruined your campaign: 5 marketing mistakes to avoid this Christmas
At some point in your entrepreneurial journey or while scaling your established business, you might ask yourself: “Is it time to partner with a branding agency?” It’s a crucial decision, with multiple layers to consider. So, before you take the plunge, let’s unwrap the mystery together. What does a branding agency do? Imagine crafting a … How do I choose a brand agency?